Why track competitors?
AI platforms don’t just mention your brand — they compare you to alternatives. Tracking competitors lets you see exactly who AI recommends instead of you, and understand why they rank higher.
Adding a competitor
- Go to Competitors in your dashboard sidebar
- Click Add Competitor
- Enter the competitor’s domain (e.g.,
competitor.com)
- GeoRank will automatically fetch their info and start tracking
Start with your most direct competitors — the brands your customers would realistically choose between you and them.
Competitor limits by plan
What you’ll see
For each competitor, GeoRank tracks:
- GEO Score — Their overall AI visibility score compared to yours
- Score difference — How many points ahead or behind they are
- Keywords ranking — How many of your tracked keywords they rank for
- Mentions — Their total AI mentions count
- Trend — Whether their visibility is going up, down, or staying stable
Head-to-head comparison
On the Competitors page, select a competitor to see a detailed head-to-head comparison across platforms. This shows you exactly where they outperform you and where you have the edge.
AI-generated insights
GeoRank automatically generates insights explaining why a competitor ranks higher based on the analysis of AI responses. These insights include:
- Which sources AI cites for them vs. you
- Which keywords they dominate
- Which platforms favor them
Use these insights to guide your content strategy and close the gap.