How GeoRank works under the hood
GeoRank monitors your brand’s AI visibility by running your tracked keywords as natural-language prompts across multiple AI platforms and analyzing the results over time.The query process
1
Keywords become prompts
Your tracked keywords are converted into natural-language questions — the way real people talk to AI. For example, the keyword “best CRM for agencies” might be queried as “What’s the best CRM for marketing agencies under 50 people?”
2
We query AI platforms
GeoRank sends these prompts to ChatGPT, Claude, Perplexity, Gemini, and other platforms. The number of platforms depends on your plan.
3
We analyze the responses
Each AI response is parsed to determine: Was your brand mentioned? In what position? What other brands were recommended? What sources were cited?
4
Data is aggregated
Results across multiple queries are aggregated into your GEO Score, mention counts, position averages, and trend data.
Query frequency
How often we run queries depends on your plan:Why AI responses vary
AI responses are probabilistic — the same question can produce different answers each time. That’s why GeoRank runs queries repeatedly and tracks trends over time, rather than relying on a single snapshot.Day-to-day fluctuations are normal. Focus on weekly and monthly trends to understand your true AI visibility trajectory.